Some would call it an unintended consequence. Others would call it entering a global market. Most people would probably just call it dumb luck. The idea was to make online dating “safer, less awkward, and more fun. After a year of modest success in the States, the founders noticed a puzzling trend that has completely reshaped the company’s business strategy: The company was becoming incredibly popular in India, where Western-style dating remains somewhat taboo. Ignighter, which organizes friends to go out in groups, solves a problem in the traditional culture. And the market there is huge: Approximately 65 percent of India’s 1. So in March, Sachs is India-bound, with a one-way ticket to Delhi, where he will be setting up Ignighter’s official Indian outpost.
Ignighter’s Adam Sachs: Making an Impact on India’s Dating — and Start-up — Scene
In , three young guys in Manhattan started Ignighter. They sought to set themselves apart by enabling members to set up group dates: One member, serving as a point person, could arrange a date — a movie, say, or a picnic in Central Park — with a group of other people and thereby take some of the awkward edge off of typical dates. By the end of , Ignighter.
The founders of Ignighter hope that Indians will find group dating — whereby groups of friends arrange to meet other groups — less risky and.
Anandan’s interest in the company is in his capacity as an angel investor; he is also the head of Google India. Ignighter is using the funds to invest further in India as a market and is looking to set up a centre here. It has been available to Indian users since April and has 2 million registered users from India.
Our goal is to better serve our customers so we’d like to get as close to them as possible. The company will hire a GM to head its India operations, and will shortly follow with a development team. Founded in , Ignighter is a group dating site that fits into the niche between matrimonial sites and social networking, offering young Internet users an online platform for organizing informal meets in the real world, where they can decide whom to date.
Ignighter – From NYC to TechStars
So dating one-on-one has apparently become enough of a widely-known challenge that a few folks we know created a Facebook app to inspire the next big thing in dating. Group Dating! Really though, the guys might be onto something, because just going out with a group of people is a lot of fun, and meeting new people without direct pressure is a better-feeling way to prowl. After adding the app to your Facebook profile you can search and join a group that seems to suit you.
Learn a little more not much here: www. Until then, it won’t appear on the entry.
As online dating becomes increasingly common, the ways people are traditions bar one-on-one dates, but group dating through Ignighter is.
Founded in , Ignighter is a group dating site that fits into the niche between matrimonial sites and social networking, offering young Internet users an online platform for organizing informal meets in the real world, where they can decide whom to date. With the number of registered users from Asia rising fast it is adding Indian users on average on a daily basis , the company decided to shift its focus from USA to Asia.
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Group dating site Ignighter snaps up $1.2 million
Speaking with MediaNama, Daniel Osit, President and co-founder of StepOut, informed that the rebranding took place in January , when Ignighter decided to build a new website customizing it extensively for Indian users. He claims that the conversion rate number of people who sign up after visiting the site had doubled after the re-branding. The company has tied-up with a vendor to enable cash collection.
, a site for organizing group dates, wasn’t bringing in much traffic in the U.S. But the founders noticed that it was adding thousands.
In ,three young guys in Manhattan started Ignighter. By the end of ,Ignighter. Then,in April ,while checking statistics about visitors,Osit,who is in charge of marketing,noticed there was a lot of traffic from Singapore,Malaysia,India and South Korea. Next month,Ignighter will open an office in India. As funding heats up for Web start-ups in general,some investors have taken notice of Ignighter and its potential in India.
Osit suspects Indians read about the service on blogs like Mashable and TechCrunch. From there,it grew in part because dating in India is still in a somewhat embryonic stage. The group dynamic also makes going out an easier sell to parents,who are worried about safety and propriety. He works in Delhi.
Online Dating Evolves
Back in January of this year, I got an email introduction from my friend Sarah Reed introducing me to a New York-based company called Ignighter. Ignighter had invented the concept of “group dating” which they believed was safer, less awkward and more fun. At the time, I knew nothing about online dating, but did know that a few sites were very successful J-Date, Match.
Ignighter – Group Dating (). 2 points by tomh on Aug 12, | hide | past | favorite · Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet.
CNN — Looking for love is a big business in India, where the art of matchmaking is being transformed with a click of a mouse. One of the biggest online industries in India has been the business of arranging marriages. Sites like Shaadi. He said: “Online matrimonial sites were one of the earliest ways the internet took off in India after e-mail and job sites. Several of the sites have a couple of million users each. One start-up, Ignighter , set up by three something New Yorkers, is hoping to persuade India that the future of online matchmaking is in group dating.
Online dating hasn’t really taken off in India, mainly because most marriages are arranged and there is little tradition of dating, according to Anupam Saxena, a correspondent for Medianama , which provides news and analysis on India’s digital landscape. Mishra added: “India is a conservative and traditional society, where people stay with their parents until they’re married and there’s not much room for personal lives.
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IN , three young guys in Manhattan started Ignighter. By the end of , Ignighter. Sachs, who is in charge of business development and media relations for the site. Then, in April , while checking statistics about visitors to the site, Mr. Osit, who is in charge of marketing, noticed that there was a lot of traffic from Singapore, Malaysia, India and South Korea.
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It’s Saturday night in Center City. At the Nodding Head brewpub on Sansom Street, three male friends in their 20s are looking for women. As the first round arrives, so do the ladies. A quick introduction reveals that a potential pair share the same profession, and the group of seven settles into a cushioned red booth. This is no impromptu meeting. They’re participating in the recently reinvented social experiment known as organized group dating, billed as a low-key way to meet friends and lovers through informal gatherings.
The drill: Six to eight single men and women go out for a few hours to find a mate in the crowd. They may hit a bar, pick pumpkins, or play laser tag – all in the name of finding love with minimal stress and more authenticity. Blind dates can be scary and awkward. Professional matchmakers are costly, and speed dating requires nerves of steel. For a generation whose social life blossomed at the same time as online matchmaking sites such as match.
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VentureBeat Homepage. Remember group dates in junior high and high school? Sure, there was awkward tension with that special someone, but you had your buds right there to diffuse the pressure. The seed investment fund — which ranks with Y Combinator and DreamIt Ventures — hopes the fledgling site will ride its innovative concept to the front of the online dating pack.
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Wish dating could be as fun and as easy as going out with your friends? Yep, us too. That’s why we created Ignighter, and that’s why we created group dating. It’s about hooking you and your friends up with someone else and their friends. About you all going out together About making dating less awkward, and about making dating more fun. We need a new logo that will appear on our site.
It is very important that our logo appeals to women. The imagery of our name conveys testosterone and it’s important to us that a logo nullifies that a bit in order to make women feel safe, and comfortable using Ignighter. At the same time, we don’t want anything that’s over the top girly but something that will appeal to women. Also, it’s important to us that our logo conveys FUN, because that is what Ignighter is all about!
Spurned in US, group dating site a hit in India
A blind, but the old school method of society, the online dating apps on a. Bedroom satisfaction tips will meet, no swiping or so we understand your squad, but involves friends, setting them up on blind date feature. Singapore-Based app. And comfort. Avoid blurry photos with dad is dating again This is a blind dates.
Ignighter, the group dating site that is part of the TechStars class of , has raised million in Series A funding from a number of well-known investors.
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A New Way to Date: 6 Online Resources for Group Dating
Subscriber Account active since. Online dating startup Ignighter has reworked its group dating service to add some smart features, which launch today. Will the changes help attract enough users to make it a viable business? The idea behind Ignighter is for your group — buddies from college, coworkers, etc. What’s new?
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